Jox wrote:From what he once told me, Sly and other's brands have flopped so that's why he's starting with Sweden first (and since he's doing it with his biochemist brother in law), the site also pitches it as an organic home grown Swedish product. I'm not sure he's even ready to fully promote it yet (didn't want to make a FB announcement yet). Give it time!
Stallone's fitness guru phase didn't last long in the states. He had the supplement line, instructional DVD's, a magazine, even his own brand of bottled water!
It's a real shame because his stuff was actually pretty good quality. Protein pudding, meal replacement shakes, fat burners, testosterone boosters, etc. He released one DVD about ab exercises which was solid and informative. More would have been on the way I'm sure if the line had been a bigger success.
His magazine was interesting, I remember each issue containing a few pages from at that time, the yet unproduced Rocky VI. There was an eclectic list of celebrity contributors, porn star Jenna Jameson, pro athletes, etc. Sly would later say he couldn't get any big advertisers involved so it went bye-bye.
Stallone's work out book was a joke. Instead of giving us details on how he got in shape for Rocky IV, Rambo II and III, we got the simplest workouts ever and a few anecdotes about his views on life. Such a missed opportunity.
