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Re: MOTHER energy drink / CALL OF DUTY GHOSTS campaign

Postby Jox on 11 Oct 2013, 23:13


The TV Commercial Ad titled Parachute was done by McCann Australia advertising agency for product: Mother Energy Drink (brand: Mother) in Australia. It was released in the Sep 2013.

Spots from McCann Australia for energy drink Mother
Category: Drinks, non-alcoholic
Client: Coca Cola Australia
Agency: McCann Australia
Production: Brilliant Films
Country: Australia
Director: Gary John
Creative Director: John Mescall
Art Director: Matthew Hine
Copywriter: Simon Gross
Executive Producer: Stephanie Ceccaldi
Account Director: Krista Church
Head of Broadcast: Colin Tuohy
General Manager: Nicole Gardner
Advertiser: The Coca-Cola Company
Brand name: Mother
Product: Mother Energy Drink
Agency: McCann Australia Brilliant Films
Country: Australia
Category: Non-alcoholic drinks, Energy Drinks
Released: September 2013
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DOLPH OPTUS CAMPAIGN - Australia

Postby bomaz on 08 Sep 2014, 20:40

Here's an article where Dolph remember his time in Australia. Dailymail with photos of the campaign (only paper ads ? commercials ?)
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Re: DOLPH OPTUS CAMPAIGN - Australia

Postby bomaz on 09 Sep 2014, 20:17


THIS is the whole playlist (26 videos ;) ).
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Re: DOLPH OPTUS CAMPAIGN - Australia

Postby Jox on 05 Dec 2014, 12:53

Photoshoot in high-res from photographer's website
http://david-swift-blog.tumblr.com/post ... -australia
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Re: DOLPH OPTUS CAMPAIGN - Australia

Postby Jox on 21 Apr 2015, 00:11

http://edge.agency/work/optus%E2%80%93yesdolph
Optus – #YesDolph
Optus challenged Edge to create an online campaign to convince customers of rival telcos to break their existing contracts and switch to Optus.
next


Optus challenged Edge to create an online campaign to convince customers of rival telcos to break their existing contracts and switch to Optus.

Edge’s concept asked Australians (via Twitter) what rules they would like to see broken. Then, as the responses rolled in, Edge created a series of personalised movies to bring these pet peeves to life. Sounds pretty boring – until you discover that Edge worked with action hero and all-round legend Dolph Lundgren!

All in all, 26 #YesDolph videos were shot and delivered via Twitter, using the social network to interact with consumers and deliver reach.

To amplify the campaign further, Edge used Optus’ influencers to generate buzz, and supporting content was pushed out on Optus’ Facebook and Instagram channels.

A Twitter reach of 222,000 and more than 70,000 views of #YesDolph videos was achieved. In addition, there were more than 900 Facebook and Twitter posts mentioning Dolph and Optus, including influencer engagement.

Dolph flexed his own social media muscle as well. Seven posts on his social media channels drove further engagement with the content, garnering 85,000 likes, 1600 shares and 900 comments.

Optus called the project one of its most successful social campaigns of 2014, with 81 per cent positive sentiment expressed.
Probably a bit BS since it's self-publicity.
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Nat Geo's "Brain Games" ad & "Brain Jitstu" game

Postby Jox on 08 Jan 2016, 11:36

It's been while National Geographic tries to do some stuff with Dolph:

It's Dolph Lundgren's Turn to Make a Comedic Comeback in an Ad And he's brainier than you think, says NatGeo
http://www.adweek.com/adfreak/its-dolph ... -ad-168897

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(unfortunately it's blocked outside the US)
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Re: National Geographic Channel's Brain Games Ad

Postby Jox on 08 Jan 2016, 14:57

Here it is on Vimeo, that's pretty cool:

https://vimeo.com/151077263

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Tyler Korba
Every now and then you look up from what you're doing and you kinda can't believe that you're actually doing it. Shooting this new season launch spot for Brain Games on the National Geographic Channel with Dolph Lundgren was pretty much like that the entire time. Huge thanks to Juniper Jones for collaborating with us on an awesome pitch and bringing the spot to life. Thanks as well to every executive along the way who had the opportunity to say no to the idea and decided not to. This was a fun one.

National Geographic Channel
SVP Creative - Andy Baker
Writer/Creative Director - Tyler Korba
Creative Director, Design - Brian Everett
Production Manager - Kevin Lahr

Juniper Jones
Director/Executive Creative Director - Kevin Robinson
Executive Producer - Ryan McRee
Line Producer - Christian Kendrick
Production Manager - Erika Monje
Coordinator - Jamie Bassett
1st AD - Dominic Jones
2nd AD - Nick Page
Director of Photography - Mischa Lluch
1st AC - Richard Hama
2nd AC - Jeremy Cannon
DIT - Paul Maletich
Jesse Wine, Gaffer
Electric - Janos Csoma, Jose Garcia, Camilo Figueroa, Jordan Parhad
Grips - Archie Ciotti, Rudy Covarrubias, Jake Goose, Dane Harvey, Deepack Whitesides
Art Director - Robert Fox
Const. Coordinator - Max Gonzalez
Prop Master - Dominic Wymark
Lead - Andres Sierra
Swing - Eddy Candanoza
Set Dresser - Tiffany Smith
Art Assistant - Amber Hunt
Stylist - Sophie Cole
Asst. Stylist - George Perrins
Hair and Make Up - Jenny Sandersson
Script - Robyn Anderson
VTR - Brett Junod
Sound - Johnny Kubelka
Boom - Tom Morris
Location Scout - Tawny Fernandez
Moho-Celeb - Mark Bailey
Moho-production - Roger Ligman
Craft Service - Alex Westphal
Rubik's expert - Kevin Muir
PA’s - Marybell Chavez, Joshua Kennon, Jorn van Oostende, Adam Shambour, Tony Turrieta, Josh Williams
Post Producers - Kyle McKeveny, Mei-Ling Wong
Art Director - Andrea Scaglione
Lead Editor - Eli Mavros
Editor - Ryan Powell
Assistant Editor - Micah Phillips
Storyboards - Adrain Hashimi
Concept Art - Justin Yun
Animators/Compositors - Paul Daniel, Frank Glinski, Naoko Hara
Color Correct - Shawn King

Bang
Sound Design & Mix
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Re: National Geographic Channel's "Brain Games" Ad

Postby bomaz on 08 Jan 2016, 15:06

:lol: Nice one.
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Re: National Geographic Channel's "Brain Games" Ad

Postby dude hallenbeck on 09 Jan 2016, 03:01

That's hilarious.
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Re: National Geographic Channel's "Brain Games" Ad

Postby S_Tupid on 15 Jan 2016, 04:05

Are they brothers. They looking the same.
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Re: National Geographic Channel's "Brain Games" Ad

Postby bomaz on 16 Jan 2016, 19:00

https://pbs.twimg.com/tweet_video/CYsbr42WcAAp_lE.mp4
Funny tweet about the show (should be a gif, but I don't know how to embed it :s )
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Re: National Geographic Channel's "Brain Games" Ad

Postby Jox on 19 Jan 2016, 10:41

https://news.creativecow.net/story/880518
“From the beginning, casting Dolph Lundgren to promote 'Brain Games’ seemed like such a smart and unexpected way to promote the show,” said Nat Geo SVP/Group Creative Director Andy Baker. “Part of what makes 'Brain Games’ such a fun project is that we’re always trying to find new ways to get a viewer’s attention – so going in a comedic direction was something really exciting for the whole team, both for Nat Geo and Juniper Jones.”

Nat Geo immediately brought their creative minds to the project with Creative Director Tyler Korba scripting a spot premised on Dolph as prisoner, trapped inside his own body and strength. Although his IQ is 160, he can’t function as a smart man because his overly powerful body keeps getting in the way. Fortunately, Brain Games provides him with the perfect outlet.

With Nat Geo and Juniper Jones working hand-in-hand to bring the Dolph Lundgren project to fruition, they only needed to get one more thing to actually make the spot: Dolph! Fortunately, after reading preliminary scripts, Dolph jumped at the chance to go toe-to-toe with his own image.

“I think what drew everybody involved to the concept and this type of spot was the potential for shareability,” said Juniper Jones Creative Director Kevin Robinson. “When you have a big star like Dolph playing along with the joke, it can generate a lot of buzz.”

The resulting spot is a clever, fresh, and most importantly, memorable promotional spot for Brain Games. The popular series premieres its fifth season on February 14th.

Client: National Geographic Channel SVP/Group Creative Director : Andy Baker Creative Director, On-Air Creative: Tyler Korba Creative Director, Design: Brian Everett Production Manager, Marketing/Creative: Kevin Lahr

Creative Agency: Juniper Jones Director / Executive Creative Director: Kevin Robinson Executive Producer: Ryan McRee Producer: Kyle McKeveny Art Director: Andrea Scaglione Editor: Eli Mavros

Sonic Branding: Bang World


15 sec spot
https://vimeo.com/149681699

New 2080p YT link
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