i dont know, if you allready know this:
since i'm a new member i cant post links...
please try:
http://www.twelvestars.com/cs_dolph.html
cheers
fleed
Moderator: Moderators
10/09/06
Hollywood action star Dolph Lundgren launches new image, created by Twelve Stars to extend personal brand into licensing, media and entertainment opportunities.
DOLPH LUNDGREN - RE-INVENTING THE 'SUPERSTAR BRAND' TO LEVERAGE ENTERTAINMENT, MEDIA PRODUCTION PROJECTS AND LICENSING OPPORTUNITIES
From Rocky IV to Universal Soldier, Dolph Lundgren has starred and co-starred in some of the most famous action adventure movies of recent times.
Twelve Stars developed a three-year career/and brandmarketing plan, which included the creation and launch of a new Dolph Lundgren brand, a licensing, media and publishing programme and the development of future entertainment and media projects in conjunction with Twelve Stars.
The licensing programme builds on Dolph’s core brand attributes discovered through research and fan base interviews and is associated with hi-tech fitness and health. The entire programme builds on past achievements and creates new brand equity for the Dolph Lundgren franchise.
herrnilsson wrote:I don't understand it very much. Does it mean that Dolph will probably release clothes under his name and we can buy it?
I thought it was already done...
Does anyone can clear me please....
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