Ultimate Dolph

Posted: **02 Apr 2007, 16:25**

i dont know, if you allready know this:

since i'm a new member i cant post links...

please try:

http://www.twelvestars.com/cs_dolph.html

cheers

fleed

Posted: **02 Apr 2007, 20:05**

That's awesome!

Posted: **02 Apr 2007, 23:50**

oooh oooh oooh whats awesome, for the love of god tell me whats awesome, this is killing me, i feel like im missing something, ive tried copy/paste the link to the adress bar but all im getting is nothing,please someone tell me wtf this is,im all over this like a fat kid on cake, JOX tell me what this - i will bug you for ever if you dont, i can be very irritating when i want to be ( ahem i heard that!!!)

Posted: **03 Apr 2007, 00:28**

well it seems Carrie what is awesome is that Dolph shows he is totally taking charge of his career and image, and that you'll be able to wear your own DL jumpsuit in a near future! :-)

this is a marketing company hired by Dolph to "re-invent himself"

there's a short promo video of Dolph, a cool show reel, and a few pics of the clothes and accessories that will come out, as well as a PDF presentation

http://www.twelvestars.com/cs_dolph.html

10/09/06
Hollywood action star Dolph Lundgren launches new image, created by Twelve Stars to extend personal brand into licensing, media and entertainment opportunities.

DOLPH LUNDGREN - RE-INVENTING THE 'SUPERSTAR BRAND' TO LEVERAGE ENTERTAINMENT, MEDIA PRODUCTION PROJECTS AND LICENSING OPPORTUNITIES

From Rocky IV to Universal Soldier, Dolph Lundgren has starred and co-starred in some of the most famous action adventure movies of recent times.

Twelve Stars developed a three-year career/and brandmarketing plan, which included the creation and launch of a new Dolph Lundgren brand, a licensing, media and publishing programme and the development of future entertainment and media projects in conjunction with Twelve Stars.

The licensing programme builds on Dolph’s core brand attributes discovered through research and fan base interviews and is associated with hi-tech fitness and health. The entire programme builds on past achievements and creates new brand equity for the Dolph Lundgren franchise.

But I'm just wondering where they found their "fan base" without even coming to our site!

Posted: **03 Apr 2007, 01:04**

thanks jox,have i told you lately that i luurve you, it all sounds great, i dont know what a "pdf" is but i know i want one, im liking the t-shirt aswell.
oooh maybe they did come to our site because everyone knows its the best one EVER,they infiltrated it without us knowing,i bet they used the japanese because they are really clever little s.o.b- just because we are paranoid doesnt mean they arnt out to get us :wink:

.
thanks again, i knew i could rely on you to put me out my misery.

Posted: **03 Apr 2007, 13:16**

I am very excited to see this marketing plan. He should have done it years ago. Better late than never though. Makes me wonder, is he thinking of retiring from acting and this is a way to make money into retirement?

Posted: **08 Apr 2007, 13:54**

The promo reel looks very good, even without sound. ;-)

I'm not sure if the apparel is really exciting though (I like b/w adidas or Nike or Venice Beach stuff for workout). But when it is available I will definitely check it out. And carry: a PDF is a document type. You can't wear it but you can read it with an appropriate pdf reader like e.g. the Acrobat reader. :roll:

Posted: **10 Apr 2007, 20:38**

oooooh get you little miss smarty pants :lol:

i thought it sounded a bit technical, actualy to be honest i thought it sounded like a s.t.d

Posted: **10 Apr 2007, 23:06**

There's a testimonial vid up, and Dolph metions a TV series.

Posted: **12 Apr 2007, 21:07**

Ok carrie, now you can explain something to me. :mrgreen:

What's an "s.t.d."?

Posted: **12 Apr 2007, 23:45**

ask Tom, im sure he could tell you in great detail what an s.t.d, as for me,well i dont know about things like that because im a good girl

Posted: **13 Apr 2007, 16:41**

Posted: **13 Apr 2007, 21:34**

I don't understand it very much. Does it mean that Dolph will probably release clothes under his name and we can buy it?
I thought it was already done...
Does anyone can clear me please....

Posted: **19 Apr 2007, 14:20**

herrnilsson wrote:I don't understand it very much. Does it mean that Dolph will probably release clothes under his name and we can buy it?
I thought it was already done...
Does anyone can clear me please....

Yes, it does seem that a there will be a Dolph Lundgren line of clothes and fitness accessories we can buy... don't ask when but probably in a near future....

Ultimate Dolph

DL-Branding Marketing Concept

DL-Branding Marketing Concept