Gwildor coming this November in the new MOTU Classics line

Writer Gary Cohn on his contribution to the early "mini-comics" that were sold with toys (way before the cartoon was made) and the
how MOTU came about in a way that's rarely told:
http://www.dyerworks.com/he-man/Inter_Cohn1.htmThese were very simple characters -- He-Man, Skeletor. There was never a back story for the comics, because we didn't feel the need to create one. Do you know the history of He-Man [the toy] -- how it came about?
HMT: Most of it. It was originally conceived as a Conan: The Barbarian line, right?
GC: Mattel was looking at the movies. There was another [toy] company doing the Star Wars toys.
HMT: Kenner.
GC: Kenner. Well, they were making them a lot of money from them. Then, there was a little science fiction film that came out called Alien.
HMT: With Sigourney Weaver (in panties and tanktop). Sure, I remember that. [And how!]
The conversation gets a little difficult to follow here.
At this point, the journalist in me steps out for a smoke, and the doe-eyed fanboy is too awe-struck to take any notes and trying desperately not to blow this.
What Mr. Cohn laid on me about MOTU's beginnings he heard directly from Mattel's people and most of it is pretty well known already -- to hardcore fans, at least. Mattel got licensed to do the[i] Alien toyline, and before you knew it, big, ugly hunks of plastic were being shipped off to toy retailers all over the States -- the Alien action figure. They were taller than nearly every other action figure you'd collected up to this point. In spite of high hopes that movie tie-in lightning would strike twice, Mattel's Alien line never took off the way Kenner's Star Wars toys did.
It tanked, and when the proposed Conan The Barbarian toyline promised a similar marketing disaster, He-Man and the Masters of the Universe were born.[/i]
GC: Have you ever seen Conan The Barbarian?
HMT: Oh yeah. There was quite a bit of nudity in Conan, wasn't it?
GC: Mm-hmm.
HMT: Like that scene, where Conan prostitutes himself to this sorceress in the desert. Remember -- there was this chick he meets before he hooks up with Sandahl Bergman?
GC: This was not a children's movie.
HMT: [Laughing.] What did Mattel's marketing team do, when they saw this?
GC: Mattel thought it had another Alien [toyline] on its hands. Well, they had to do something. They changed the names. The colors.
HMT: And the Masters of the Universe was born.
GC: [Chuckles.] He-Man. Beast Man. Skeletor ...
HMT: This was the biggest thing to happen to Mattel since G.I. Joe, right?
GC: They believed it might do well for a few years.
HMT: You're kidding! Only a few years? I guess Mattel figured it wasn't going to top STAR WARS.
GC: And Mattel missed out on the [licensing] to do the Star Wars toys.
HMT: I think Kenner did a pretty good job on those toys. I had most of the them. Clearly, Masters borrowed from that movie and a few others though, wouldn't you say?
GC: Absolutely.
HMT: There seem to be a lot of mythical and fantasy themes in the early MOTU minicomics. Where does all of that come from?
GC: I came at this from an American popular culture studies background -- it's what I majored in at Bolling Green (College), back in Ohio. Have you heard of popular culture studies?