New MASTERS OF THE UNIVERSE movie (2004-2019)

[Jox]

Mattel launches new film division, yet no word on MOTU
https://www.hollywoodreporter.com/news/ ... on-1140516

[Jox]

https://www.bloomberg.com/news/articles ... franchises

Two of the first projects Brenner is expected to tackle for Mattel are films based on Barbie and Masters of the Universe. Both have reportedly been in development for years, and have been delayed by setbacks, including scrapping a Barbie concept last year that was going to star actress Amy Schumer. The former Relativity Media executive who’ll be leading Mattel’s movie team has worked on a variety of films during her career, ranging from fairy tales like “Mirror Mirror” to action movies such as “Aliens vs. Predator: Requiem.”



Masters of the Universe, with characters like He-Man and Skeletor, was a gigantic toy franchise for Mattel in the 1980s with a hit animated television series, but now it’s essentially a dead brand -- a lot like Transformers before Hasbro re-booted it with a live-action movie in 2007 that catapulted it into a global phenomenon. And Hasbro has shown no signs of slowing down with a sixth film in this franchise coming this year and plans for more.

Brenner sees the same kinds of opportunities at Mattel.

“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” Brenner said in a statement. “There are so many stories to be told and so many imaginations to be captured by these iconic brands.”