New MASTERS OF THE UNIVERSE movie (2004-2023)

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Re: New MASTERS OF THE UNIVERSE movie (2004-2022)

Postby Jox on 25 May 2022, 19:40

Mattel and Epic Announce Additional Brand Experiences for Upcoming Mattel Adventure Park
https://www.anbmedia.com/news/2022/05/a ... ture-park/

Mattel, Incorporated (NASDAQ: MAT) and EPIC Resort Destinations, LLC have announced that Mattel Adventure Park in Glendale, Arizona will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games when it opens in 1Q 2023.

(...)

Master of the Universe’s iconic Castle Grayskull has been transformed into a 4,500+ sq. ft. state-of-the-art laser tag arena where fans “have the power” to fight for Eternia. A Laser Tag experience will bring the world of Eternia to life and invites guests to join an epic battle to regain the power of the Universe.

“We are extremely excited to add Barbie, Masters of the Universe and Mattel Games themed attractions and rides to an already outstanding offering in development at the first-ever Mattel Adventure Park. We have spared no expense to bring these iconic brands to life in ways that will delight visitors of all ages for years to come.” Said Mark Cornell, President, Epic Resort Destinations.


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Re: New MASTERS OF THE UNIVERSE movie (2004-2022)

Postby Jox on 04 Jun 2022, 19:23

‘Masters of the Universe’ Is Casting for Netflix, With Kyle Allen as He-Man
https://www.backstage.com/magazine/arti ... ing-74685/?
Kyle Allen (“West Side Story”) is set to star as the fantasy hero, and McCarthy/Abellera Casting is rounding up additional talent. Production will begin this summer in Vancouver and Prague.
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Re: New MASTERS OF THE UNIVERSE movie (2004-2022)

Postby Jox on 17 Jun 2022, 18:40

Mondo Reveals New He-Man Action Figure In A Limited Timed Edition [Exclusive]
https://www.slashfilm.com/898306/mondo- ... exclusive/
...Mondo has created a new deluxe He-Man 1/6 scale figure (with a brand-new portrait) which will be available only at their official site as an exclusive 24-hour timed edition for $260. The pre-order goes live on June 21, 2022, and the figure is expected to ship in February 2023...


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Re: New MASTERS OF THE UNIVERSE movie (2004-2022)

Postby Jox on 04 Jul 2023, 10:09

After “Barbie,” Mattel Is Raiding Its Entire Toybox
https://www.newyorker.com/magazine/2023 ... re-toy-box
Franchise movies are now often described as acts of “world-building.” The ever-expanding Barbie universe anticipated this trend: each new play set and outfit offered a new narrative for children who owned the doll, and also further inscribed the brand’s pink-plastic aesthetic. Mattel’s use of this strategy deepened in the eighties, in response to a setback. A rival, Kenner, was having runaway success with “Star Wars” action figures, and Mattel scrambled to launch a science-fantasy saga of its own. Play-testing had revealed that young boys fixated on the notion of “power,” and that a muscle-bound hero was more appealing than the slighter action figures of the era. This intelligence yielded He-Man and the Masters of the Universe. When a retailer pointed out that kids would have no idea who these characters were—even then, pre-awareness was a consideration—Mattel hastily produced comic books that explained their backstories. The lore was incoherent—akin to “Conan the Barbarian” on another planet—but kids bought it.

The toys were a hit, as was a syndicated cartoon series. Mattel responded by rushing new characters to market, but supply soon outstripped demand, and in 1987 a live-action adaptation, starring Dolph Lundgren, flopped. (One review: “The first film to be based on a line of toys, this might not be the last, but it’d take something awful to replace it as the worst.”) Kids moved on. But Masters of the Universe had been, briefly, a billion-dollar business.

Adam and Aaron Nee, the directors of the recent Sandra Bullock rom-com “The Lost City,” were among the children enraptured by He-Man. The brothers, who used to borrow a neighbor’s camera and shoot short films with their action figures, are now poised to start production on a new Masters of the Universe movie. The film is Mattel’s most anticipated project after “Barbie,” and Aaron told me that he and Adam had had “many, many meetings” with the company’s designers and executives. “Other branded I.P. can be very rigid, dogmatic, and inflexible,” he said; the toymakers, by contrast, had been genuinely collaborative. (It was an advantage, perhaps, that there weren’t too many fanboys who regarded old He-Man story lines as sacrosanct.) Adam added, “Part of the attraction is that it’s not like we’re making, you know, the tenth of the series. It feels like ours.” For many early-career directors, this has become a best-case scenario. If Mattel execs had a habit of flagging figures that might be squeezed into the plot, the Nees didn’t mind. “One of our big goals—the same as Mattel’s—is to be building a huge, world-building franchise,” Adam said.

When Kreiz became C.E.O., Masters of the Universe had lain dormant for more than a decade, and reviving it had been among his top priorities. “It’s as big as Marvel and DC,” he told me, citing an official encyclopedia of He-Man lore, which, he believes, contains seeds for sequel after sequel. “It’s hundreds of pages of characters and sorcerers and vehicles and weaponry—you name it. And then you flip through the pages, and here’s a movie, and here’s a movie, and here’s a TV show. . . . It’s endless!”
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Re: New MASTERS OF THE UNIVERSE movie (2004-2023)

Postby Jox on 19 Jul 2023, 09:41

‘Masters of the Universe’ Movie Dead at Netflix After at Least $30 Million in Development; Mattel Shopping for New Buyer (EXCLUSIVE)
https://variety.com/2023/film/news/mast ... 235673281/
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Re: New MASTERS OF THE UNIVERSE movie (2004-2023)

Postby Jox on 07 Aug 2023, 10:50

The History Of The Failed Masters Of The Universe Reboot Movie Explained
https://www.looper.com/1358240/masters- ... d-history/
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MASTERS OF THE UNIVERSE (Gary Goddard, 1987)

Postby Moltisanti on 14 Nov 2023, 05:49

Amazon now in talks to make live action film:

https://variety.com/2023/film/news/masters-of-the-universe-movie-amazon-mgm-1235789957/

The blond barbarian, based on a popular set of Mattel toys, may finally win the day. Amazon MGM Studios is in serious talks to mount a live-action “Masters of the Universe” movie from Adam and Aaron Nee, the writing and directing team behind “The Lost City,” according to multiple insiders. Conversations are taking place with Amazon after Netflix dropped a planned version of the Nee brothers film in July.
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Re: New MASTERS OF THE UNIVERSE movie (2004-2023)

Postby Jox on 14 Feb 2024, 00:48

Director Travis Knight Circling New ‘Masters Of The Universe’ Movie: The Dish
https://deadline.com/2024/02/masters-of ... 235824500/
EXCLUSIVE: The long-in-development Masters of the Universe reimagining from Mattel looks to be gaining some momentum as sources tell Deadline that Travis Knight is in final negotiations to direct. Insiders say his deal has still not closed at that other elements on the project are still coming together but all signs are pointing to Knight being the top choice to direct.

Chris Butler to rewrite the script from an initial draft written by David Callaham, and Aaron and Adam Nee. Amazon MGM Studios in final negotiations for rights to the project and Mattel’s Robbie Brenner and Escape Artists’ Todd Black and Jason Blumenthal to produce.

Amazon MGM had no comment.

Knight is the President and CEO of Laika, the Portland-based animation studio best known for hit stop-motion animation films including Coraline and Missing Link. Although his focus has still been on animation in recent years — he helmed the 2016 toon feature Kubo and the Two Strings –– Knight made his first big splash in the live-action arena with the Transformers spinoff Bumblebee in 2018. The pic not only received some of the best reviews in the franchise’s history, but Knight delivered a film under the typical budget of a Transformers pic, something every major studio took notice of.

Given his unique skill set of working in both the animation and live-action worlds, studio execs have viewed him as a top choice for some time with sources saying Knight was the only director to give an in person presentation, which happened last week and ultimately sealed the deal on him getting the offer.

The film is based on the popular 1980s cartoon series and this film revolves around when Prince Adam was 9-years-old, he crashed to Earth in a spaceship and was separated from his Magical Sword – the only link to his home on Eternia. After tracking it down almost two decades later, Adam is whisked back across space to defend his home planet against the evil forces of Skeletor. But to defeat such a powerful villain, Prince Adam will first need to uncover the mysteries of his past and become He-Man: The most powerful man in the Universe!

While there has only been one live-action movie, the 1987 pic starring Dolph Lundgren as He-Man, Hollywood as had an obsession with getting another one off the ground given how the IP is still popular today with both older and younger generations.

Knight is repped by CAA.
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