
http://www.awn.com/news/licensing/maste ... -announced
Masters Of The Universe 30th Anniversary Plans Announced
Press Release from Mattel
New York, NY (June 10, 2011)—Next stop: Grayskull! Mattel, the worldwide leader in the design, manufacture and marketing of toys and family products, and Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced they will be celebrating the 30th Anniversary of Masters of the Universe with the launch of a consumer products program for the iconic franchise that will include 30th Anniversary apparel from Changes, costumes from Disguise, and a special 30th Anniversary edition DVD box set from Mill Creek Entertainment. Publishing partners will be announced shortly.
The award winning Masters of the Universe Classics toy line, featuring updated sculpts of vintage Mattel toys will also continue throughout 2012 only on Mattycollector.com. The 2012 annual subscription will go on sale the week of San Diego Comic-Con starting July 22, 2011. Additionally, the 30th Anniversary program will include interaction with the collector community through “FAN-atic” activities at Comic-Con International: San Diego and New York Comic Con.
“Masters of the Universe is an iconic franchise with a legacy that’s deeply rooted in fantastical storytelling which translates naturally to play experiences and products kids of all ages love,” said Michael Riley, VP, Franchise Development, Mattel. “In 2012 the property celebrates its milestone 30th Anniversary allowing us to create a robust synergistic program that offers something for all fans.”
Changes will develop t-shirts, sweatshirts, thermals, track jackets and fashion tops for Men, Women and Juniors. The Company will also launch an accessory line based on the Masters of the Universe brand including wristbands, belts and belt buckles, key chains, costume jewelry and more. In addition, Disguise is launching a line of Halloween Costumes and Accessories, including Skeletor, He-Man, and She-Ra adult costumes that will first be available Fall 2011 through a leading online etailer.
As part of the celebration, Classic Media will introduce a brand-new comprehensive Masters of the Universe style guide featuring retro artwork, all-new modern artist renderings, as well as a special 30th Anniversary logo, all of which will be available summer 2011. Classic Media and Mill Creek Entertainment together will also release the complete series of He-Man and the Masters of the Universe in a special 30th Anniversary Edition DVD set. The collection will street in Fall 2012 and will include special bonus material along with other memorable content developed especially with collectors in mind.
“We’re very excited to be working with the team at Mattel to celebrate this iconic franchise’s 30th Anniversary,” said Nicole Blake, EVP, Global Marketing & Consumer Products, Classic Media. “This is the perfect opportunity to re-engage fans with the original series and to introduce Masters of the Universe to the next generation.”
Since the debut of Mattel’s toy line in 1982, Masters of the Universe® has become a hugely successful franchise that continues to have a strong cult following to this day. In 1983, Filmation debuted the original television series, introducing fans nationwide to “By the power of Grayskull...I have the power!,” and in 1987 Warner Bros. released the first film based on the series, Master of the Universe, starring Dolph Lundgren, worldwide. In 1990 animated television series, The New Adventures of He-Man launched, and in 2002, Cartoon Network premiered the most recent series, He-Man and the Masters of the Universe.