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Those tastes don’t always line up perfectly with American moviegoers’ preferences. Visually spectacular, effects-heavy action films based on globally recognized properties, such as superhero films or the Transformers franchise, tend to perform strongly in China, whereas films like Jack the Giant Slayer, Oz the Great and Powerful, and G.I. Joe: Retaliation, which may be less culturally resonant with Chinese audiences, have fared less well. Sometimes, though, there are surprises that can be learned from, as in the case of The Expendables, which proved a sizable hit in China. “They marketed The Expendables as a family film there,” says Oblivion executive producer Jesse Berger. “You think, ‘A family film? That doesn’t make sense.’ But they did 15 different trailers that were targeted to different people: young and old, men and women. There was a kids’ version and a version for people who were Dolph Lundgren and Stallone fans.”
This is the story of an American, a black, a flanged, a British,a Swedish and a Chuck Norris who fuck a Belgian. Result: 2000 deaths.
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