by savagesketch on 20 May 2014, 19:40
Switching to a PG-13 rating makes sense, especially with the marketing they've been using. With the new, younger cast additions and the FAST AND FURIOUS font, they've clearly been aiming for a younger audience. Then again, I'm not the biggest plan of the new marketing strategy either. Personally, I don't see EX3 making a whole lot more than EX1. The fanbase is already built, and despite what producers think, Lutz and Ortiz aren't exactly huge draws with teenage audiences...