ADVERTISING & COMMERCIALS

[Mosquito]

Love it. Comes close to the unicorn spot for that antivirus software.

[Jox]

Neo-Pangea brings us "Dolph Lundgren's Brain Jitsu"
http://brainjitsu.nationalgeographic.com/



http://www.neo-pangea.com/news/of-note/ ... k-you.html
http://www.neo-pangea.com/portfolio/nat ... jitsu.html
http://www.thephillyegotist.com/news/lo ... rain-jitsu

You’re probably aware that Dolph Lundgren could easily kick you in the face if he were so inclined, but did you know that he can expertly synthesize complex chemical compounds as well? In Brain Jitsu, Neo-Pangea’s latest collaboration with the National Geographic Channel, Dolph puts his black belt in karate and his master’s degree in chemical engineering to work in a game that challenges both your mind and your reflexes.

After you enter Dolph’s Brain Jitsu dojo using your mobile device or computer, he’ll guide you through a random series of mind-melting logic and memory challenges. How many months have 29 days in a leap year? Which vowel comes midway between C and H? Each session unique, so you can test your mental mettle again and again as Dolph punches and kicks knowledge directly into your brain.

Focus your mind, strike quickly to increase your score, and battle your way to a black belt at brainjitsu.nationalgeographic.com. An all-new season of Brain Games premieres Sunday, February 14 at 9/8c.

Action superstar Dolph Lundgren rose to prominence in the guise of Ivan Drago when he nearly knocked out Rocky Balboa. Shortly thereafter, he defeated Skeletor while embodying loincloth aficionado He-Man, and decades of success on the silver screen followed. As famous as this towering Swede is, comparatively few people are aware of his impressive intellect. Sure, Dolph is basically a tenured professor at the School of Whoop-Ass, but he’s also a real-life Mensa member with an I.Q. of 160. This paragon of brains and brawn agreed to unleash his dual nature in Brain Jitsu, a high-octane test of mind and body. Bringing the logic-and-trivia pain in advance of National Geographic Channel’s latest season of Brain Games, Dolph invited everyone into his personal Brain Jitsu dojo to engage in a battle of wits.

Designed to offer quick, effective brain training at home or on the road, Brain Jitsu kicked knowledge directly into your brain using visceral animation. Nat Geo’s partnership with Dolph Lundgren included ‘90s supervillain-level power to get the photos and voice recordings required to craft a butt-kicking experience. In the pursuit of the coveted black belt, players had to conquer a gauntlet of logic and memory challenges of varying difficulty. Anchor is to boat as root is to __? If you overtake the fourth place runner in a race, what place are you in? Each five-challenge session was supervised by Sensei Lundgren, whose skillful destruction of incorrect answers made challenges easier to solve at the cost of higher scores. Those who mastered these brain-busting trials drew one step closer to being as formidable as Dolph Lundgren himself.

http://creativity-online.com/work/natio ... itsu/45254

ABOUT
Description Action star Dolph Lundgren punches and kicks knowledge directly into your mind with National Geographic Channel's fun quizzes and brain teasers.
Credits
Date
Jan 10, 2016
Agency:
Neo-Pangea
Agency Creative Director:
Brett Bagenstose
Client:
National Geographic Channel
Client:
National Geographic Channel
Design:
Matt Marsters
Copwriter:
Phil Krick
Developer:
Shane Hoffa
Audio Design:
Dave Hall
Animation:
Zach Decktor

[bomaz]

Seems like Dolph is in Detroit shooting a Ford commercial for a new EcoBoost engine (at least, it's a good engine) according to his Facebook.

[Jox]

PITCH, PRODUCTION AND DOLPH LUNDGREN: THE NEW BRAIN GAMES CAMPAIGN.
http://www.theclientblog.com/2016/02/16 ... -campaign/

Great behind the scenes, everything from pitching to pre-viz animation, storyboards and set pics...

[bomaz]

It might be easier to have a general topic for Dolph Lundgren in Comercials
Letgo comercial

[Jox]

It might be easier to have a general topic for Dolph Lundgren in Comercials

Thanks Bomaz ! Good idea, I'll merge the other commercials topics. Although this epic deserves its own:

Letgo comercial

[Jox]

Intro video and shorter version:

https://us.letgo.com/en/commercializer

[dude hallenbeck]

That's another quite brilliant commerical.

[Jox]

LETGO alternate version

[Jox]

letgo Commercializer Lets Users Instantly Create & Share Customizable, Hollywood-Style Ads with Dolph Lundgren's Help
http://www.businesswire.com/news/home/2 ... eate-Share

Directed by Matt Villines of Saturday Night Live and comedy directing duo Matt & Oz, the letgo Commercializer initially features four customizable ads, including an absolutely spot-on parody of a quintessential 80’s action blockbuster, starring Dolph Lundgren as a mercenary brought out of retirement to help save mankind. The other ads available at launch include extravagant spoofs of an over-the-top perfume ad where two loin-clothed models fight over the user’s item inside a Roman temple; a typically ridiculous prescription drug ad; and an absurd shopping segment featuring two bickering former-lover co-hosts. The company plans to add more customizable ads to the letgo Commercializer.

The letgo Commercializer was created by CP+B Miami, letgo’s global ad agency of record, along with production partner Tool of North America, which developed the proprietary backend technology.

“Big-budget advertising has traditionally been limited to those with big budgets. With this handy innovation, all the magical selling power that used to take months to dream up and cost millions to produce can now be unleashed for free with a couple of clicks on the seller’s smartphone,” said Jay Gelardi, Executive Creative Director, CP+B Miami. “Commercials have never been so cost effective.”

[Jox]

http://www.adweek.com/adfreak/apps-comm ... ter-170938

http://www.campaignlive.co.uk/article/d ... in/1392102

Credits

Agency
CP B Miami

Executive Creative Director
Jay Gelardi

Art Director
Eliana Ferrer

Copywriter
Jay Gelardi, Roberto Lastra

Senior Producer
Ian Kelly

Producer
Addison Born

Interactive Producer
Alexander Corr

Technical Director
Mike Bosch

Music Supervisor
Andy Hamm

Production Company & City
Caviar, Los Angeles, CA

Director
Matt Villines

Executive Producer (Production Co)
Michael Sagol

Head(s) of Production (Production Co)
Kelly Bowen

Producer (Production Co)
Jude Vermeulen

Production Supervisor (Production Co)
Jessica Lee

Editorial Company & City
Caviar, Los Angeles, CA

Editor
Stacy Auckland and Jon Grinberg

Executive Producer
Victoria Howard

Producer
Terry Huynh

Assistant Editor
Bia Jurema

Colorist
Robert Curreri

Post Coordinator
Alec Ernest

Music Company & City
Comma, Los Angeles, CA

Music Producers
Andy Hamm and Morgan Menco

Creative Director (Action)
Eddie Alonso, Composer (Action)

Sound Design and Mix Company & City
740 Sound, Marina Del Rey, CA

Executive Producer of Sound Design
Scott Ganary

Sound Designer
A. Josh Reinhardt

Executive Producer of Mix
Dawn Redmann

Associate Producer of Mix
Geena Richard

Mixer
Stephen Dickson and Chris Pinkston

VFX/ Animation Company & City
Visual Creatures, Los Angeles, CA

VFX Creative Director
Ryan Mcneely

VFX Technical Director
Tony Banik

Compositors
Arnold Aldridge and Carlos Aldana

Designers
Andrew Zaozirny, Vincent Wang and Ken Quemuel

Account Director
Adam Barger and Claudia Machado

Content Supervisor
Marshall Mann

Content Manager
Cristina Flores and Brianne Goller

Business Affairs
Lisa Gillies and Daphne Papadopulos

[Jox]

Again this ad is getting more exposure than anything Dolph is doing on his own...
http://www.adweek.com/agencyspy/dolph-l ... zer/107468

[Jox]

Seems like Dolph is in Detroit shooting a Ford commercial for a new EcoBoost engine (at least, it's a good engine) according to his Facebook.

EDIT:

[Jox]

[bomaz]

Car engine + science + Dolph Lundgren =