Well, he said it in swedish: "Ja, det är klart, man är väl viking!".
So that might decrease it´s "oneliner awesomeness" in one way but it adds a new dimension of awesomeness in another way (don´t ask why, it just does).
It was a swedish show from the mid-nineties, and I haven´t found it online.
But in it he sort of, reluctantly, kind of admitted that it was a publicity stunt.
Viking?!?!?!
Yes, viking.... I don´t understand the question/exclamation....