Right, and the fact it wasn't a big budget ($10 million against 40 for BATMAN) made it an easy target. The French publicist of the film just told me himself they were disappointed the film wasn't more spectacular when they first saw it, and the distributor didn't want to do press screenings before the movie opened (as "damage control").
But there's nothing cheerful about THE PUNISHER and Goldblatt is a genre and exploitaion fan who wanted it to be dark and gritty, oppressive, while notably referencing Fritz Lang (of THE BIG HEAT) and Mario Bava (of DANGER DIABOLIK notably). The climax and melancholic ending are grave and moody like very few action films who have dared.
Also the era was of more patriotic or cheerful action heroes, which the PUNISHER (or RED SCORPION's Nikolai weren't). Although Burton's BATMAN was quite dark for a pop-corn family movie of the time, but it had a studio and "Batmania" (as we it was called then) campaign to support it.
Maybe it would have done better 10 years earlier, in the 70s when the vigilante figure became so emblematic with DIRTY HARRY and DEATH WISH...
savagesketch wrote:On a different note, do you know why for the VHS release shots of Dolph from the deleted scenes of the film were featured prominently on the box art? Doesn't anyone ever check these things? It wasn't until I finally saw those scenes just a few years ago, that that suddenly made sense. Thank God for YouTube!
I don't know, either they thought it doesn't matter, hadn't seen the film (the ones choosing the photos) or picked the stills blindly from their batch. I just noticed there's one of these photos on the UK Blu-ray as well, and they got published back then in a couple of magazines during the French release. They were obviously part of the official stills that were sent out, but like I said above the press and even some of the people involved seem to not have seen the film until very late. Dolph spoke a lot about enjoying playing a regular American cop with a family, when he hadn't seen the final cut and when he did most of his interviews for the film, well before it came out (and aparently he went out on his own to promote the movie, according to the French publicist with whom he dealed with directly which something that never happens: without going through the studio, an agent, not even an assistant).