http://www.hollywoodreporter.com/news/h ... ade-861252
Auds Give $11M To ‘Caesar’
Universal’s Hail, Caesar! getting lambasted by audiences with a C- CinemaScore and a lowly 66% ComScore PostTrak.
Currently Hail, Caesar! is the second highest grossing film on Friday and the weekend with $4.2M and $11M. Should those numbers stick, they’ll be coming in above the $10M that Uni was expecting for the Coen Brothers-directed film. Even though this wasn’t the Coens at their zenith (that was obvious from the movie’s release date which is far from the onset of awards season), critics took to Hail, Caesar! like cats to yarn giving it a 79% Fresh Rotten Tomatoes score. That was certainly a catalyst for business, particularly for an auteur film such as this. Fifty-percent of those polled by CinemaScore said that they came to watch Hail, Caesar! because it was a comedy, while 30% each cited the Coens and the male ensemble of Channing Tatum, George Clooney, Josh Brolin and Jonah Hill as the second and third reasons for attending. But once the audience got inside the theater, it was all downhill from there. PostTrak reports that a small portion of the audience at 40% wants to recommend Hail, Caesar! to their friends. “The Coens need to think about their next picture,” said one rival distribution insider tonight. Granted, the Coens’ fare is typically built for an arthouse platform release. They don’t often go wide. However, they’ve seen slightly better openings with previous star-studded, comedic fare, i.e. Burn After Reading ($19.1M), The Ladykillers ($12.6M) and Intolerable Cruelty ($12.5M). But with a cost of $22M, Uni might have the last laugh for Hail, Caesar! overseas as Burn After Reading made $103.4M abroad to $60.4M in U.S./Canada, and Intolerable Cruelty posted $85M foreign to $35.3M stateside.
http://deadline.com/2016/02/pride-preju ... 201697018/