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Kevin Smith surprised audiences at Sunday’s annual Power-Con convention by announcing a new anime “He-Man” series for Netflix.
The new series, titled “Masters of the Universe: Revelation,” will take place in the Mattel toy inspired world and will focus on some of the unresolved storylines of the classic ‘80s show. Smith will serve as showrunner and executive producer.
“I’m Eternia-ly grateful to Mattel TV and Netflix for entrusting me with not only the secrets of Grayskull, but also their entire Universe,” Smith said. “In ‘Revelation,’ we pick up right where the classic era left off to tell an epic tale of what may be the final battle between He-Man and Skeletor! Brought to life with the most metal character designs Powerhouse Animation can contain in the frame, this is the Masters of the Universe story you always wanted to see as a kid!”
Mattel Television is producing alongside executive producer Rob David, the vice president of Mattel TV and author of “He-Man: the Eternity War.” Writers include Eric Carrasco (“Supergirl”), Tim Sheridan (“Reign of the Supermen”), Diya Mishra (“Magic the Gathering”) and Marc Bernardin (“Alphas”). “Castlevania’s” Powerhouse Animation will oversee animation for the series.
“’Masters of the Universe’ has been a cultural phenomenon for generations, inspiring fans to discover their own power within,” David said. “Fans of this franchise have been waiting for the continuation of these characters, and Kevin Smith, as a ‘Masters’ superfan himself, is the perfect champion and partner to expand the canon through a dynamic animated series on Netflix.”
After developing its He-Man franchise for years, Sony may take its 'Masters of the Universe' film direct to the streamer.
Call it Tom's Choice. Like all the major studios, Sony Pictures is questing for new franchises — and after years of development, it might have one with the He-Man movie Masters of the Universe.
But while the picture is on the calendar for release in March 2021, sources tell The Hollywood Reporter that studio chairman Tom Rothman is exploring the prospect of getting risk-free cash for the pricey project by making it for Netflix instead. A studio source says talks are preliminary, but such a deal would make Sony the next studio after Paramount to start making movies belonging exclusively or almost exclusively to the streamer.
So there's the dilemma: seek a studio or financier to partner on the project, holding on to various rights and territories, or make the safe deal with Netflix (which would not seem quite so safe if the film were a huge hit and it already was sold). Studios selling to streamers is an accelerating trend: Paramount is looking into dedicating a division to that purpose, while a source with knowledge of the situation says Sony's TriStar label is devoting resources to streaming deals. And indie studio A24 inked a multi-year agreement in 2018 to produce a slate of films for Apple.
Even Warners may sell to outsiders despite its parent, WarnerMedia, allocating massive resources to its own streaming service, HBO Max. Disney and Universal are likely to sit this out for now, making movies for their own services, Disney+ (launching Nov. 12) and Peacock (debuting in April 2020).
As for the others, says a rep involved in a number of deals, "They have this backlog of films that isn’t going to get made and released theatrically." After long seeing Netflix as the enemy, this person says, studios "are turning around and saying, 'Let’s join ‘em. We can’t beat ‘em.'" Meanwhile, Netflix is said to be looking to make a quality tentpole a quarter with international appeal, creating a healthy demand.
Sony has been developing Masters of the Universe since 2007, perhaps making it that much less appealing to sell given that the studio finally has a version that it wants to make. But Netflix has the series She-Ra and The Princesses of Power plus an upcoming Kevin Smith He-Man anime series. The Netflix negotiation is being handled for now by newly upped Sony Pictures Motion Picture Group co-president Sanford Panitch.
According to sources, Sony wants to bolster its bottom line, in part following a significant loss on reboot Men in Black: International. At an internal meeting in early October, sources say Josh Greenstein, co-president of the group, raised concerns that the studio has spent too much on marketing, especially on titles that appeared to face headwinds leading up to release.
The Sony talks come just a month after it sold off Harbinger, an adaptation of a Valiant Entertainment comic starring superpowered teens. While the terms of the deal aren’t known, Harbinger was meant to go into production this summer or fall.
This year, Sony has had a major theatrical hit with Spider-Man: Far from Home (co-produced with Disney’s Marvel studios), which grossed $1.3 billion worldwide. And, after a public parting over a deal gone south, Disney and Sony are back in business for a third Spider-Man film, slated for 2021. Meanwhile, Quentin Tarantino’s Once Upon a Time in Hollywood is the year's top-grossing original film at $360 million.
Sony has pushed back the release date of its live-action adaptation of “Uncharted” from Dec 18, 2020 to March 5, 2021, the date originally set aside for the studio’s live-action adaptation of the “Masters of the Universe” cartoon series and toy line.
“Masters of the Universe” has subsequently been removed from Sony’s release schedule and is now dated “TBD” by the studio.
Jox wrote:Hummm...
Studio Dilemma: Risk a Box Office Flop, or Sell to Netflix?
https://www.hollywoodreporter.com/news/ ... ix-1246354
We have learned that (formerly) Sony’s ‘Masters of the Universe’ film will now be developed and distributed by Netflix. The film is currently projected for a late 2021-early 2022 release.
The Hollywood Reporter stated in September 2019 that Sony Pictures studio chairman Tom Rothman was “exploring the prospect of getting risk-free cash for the pricey project by making it for Netflix instead.” They added that talks were “preliminary”. Sources say that the production budget for ‘Masters of the Universe’ is currently aimed to be around $130M, it is unknown if this figure has changed given the recent shifts with the film however, once marketing and other costs are counted outside of the production budget, this film would have been a pricey bet for Sony Pictures. And despite Sony’s recent box office successes with ‘Little Women’, ‘Jumanji: The Next Level’ and ‘Spider-Man: Far From Home’, a risk of a high-budget ‘Masters of the Universe’ film could have been far too costly for the studio to release theatrically.
As of now, it is currently unknown what involvement Sony has with this project now but it is likely that we will discover in the coming months whether Sony has officially backed out of the project entirely or if they are still involved in some capacity.
Mattel Films will be working alongside David Goyer’s Phantom Four Films as two of the production companies behind the film. Phantom Four Films is still a up-and-coming production company that has recently produced Syfy’s ‘Krypton’, ‘The Night House’ as well as Chris McKay’s upcoming sci-fi war epic ‘The Tomorrow War’. Goyer, who owns the production company, has been involved in the film for a long while. He wrote the first draft of the screenplay for ‘Masters of the Universe’ for Sony and was in talks to direct the film, however, he soon dropped out of the film and became an executive producer on the project, he has retained that title through many rewrites.
Goyer will produce the film alongside Jason Blumenthal, Todd Black, Julie Pistor, DeVon Franklin and Kevin Turen. Mattel Films is still involved with the project as they still work to get films developed on many of their IPs including the highly anticipated ‘Barbie’ film from Greta Gerwig and Margot Robbie
The Nee Brothers are still attached to write and direct the film with Noah Centineo still attached in the lead role for the film. Centineo is no stranger to Netflix and is currently a valuable asset to Netflix, having led many successful small budget films for the studio including the ‘To All The Boys I’ve Loved Before’ film series, with the sequel to that film set to release later this month and a third film already in production.
Netflix is also no stranger to the ‘He-Man’ IP with multiple animated projects for the franchise in development including Kevin Smith’s ‘Masters of the Universe: Revelation’ 2D anime series and another animated series from Mattel Television titled ‘He-Man and the Masters of the Universe’ that aimed to reimagine the franchise with a fresh take on its fantasy heroes.
Sony was previously eyeing to release the film theatrically in March 2021 however that release date has recently been pulled, with Tom Holland and Ruben Fleischer’s theatrical adaption of the ‘Uncharted’ video game having taken its release date place. Netflix is currently targeting a fall 2020 production start for ‘Masters of the Universe’ which means that a late 2021-early 2022 release is very likely for the film, if it does indeed begin production in late 2020.
‘Masters of the Universe’ is set in the furthest regions of space where the kingdom of Eternia is threatened by the villainous Skeletor and his mischievous armies of darkness. To save his fathers’ kingdom and protect the lives of those he holds dear young Prince Adam has to retrieve a mythical sword and become the fabled warrior only known as “He-Man”.
For the Masters of the Universe, Centineo, in preparation to play He-Man, bulked up 30 pounds of muscle last year (eating 11 eggs for breakfast on the regular), only to then shed the weight because production pushed filming back to this summer.
#MOTU sweethearts,
@noahcent is an angel man that we will love for all eternia. Do not fear though, we start filming next year after we finish Lost City. Casting and more news coming soon. Thanks for your patience! It will be worth it...
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